6 Ways Voice Search Can Improve Your Travel Experience
Everyone’s talking about how big voice search is getting. Make sure you know how to use it to travel smarter
Voice search is no longer a novelty – it’s a powerful trend that reflects the significant changes that are taking place in travel today.
According to research from eMarketer, 40% of Millennials will have a smart assistant in their home by 2019. Based on these stats, there will be over 21 million smart speakers in the US alone by 2020.
In fact, the growth of voice search is so significant that it is even changing how websites are structured. Most people phrase their search queries differently when making voice searches – they ask longer and more conversational questions. This means that many websites in the travel industry are adopting a more conversational tone too. They’re also optimizing their sites for the longer keyword questions asked in voice search.
So, how does voice search improve the travel experience for the consumer? Let’s look at these six different ways.
1. Quicker & Easier Searches
Based on research by GlobalWebIndex2015, the main reason users prefer voice search over traditional searches is that it is quicker than typing search queries. It also allows them to interact hands-free with their devices, which is convenient when they are driving or doing other things.
Imagine being able to search for hotels in your destination with voice commands while you are packing. Or choosing tours or other activities while you are driving to the airport! Voice search allows you to maximize your time, which can be incredibly helpful for busy, frequent travelers.
2. Search on More Than One Site At Once
Why search through several different travel websites to find the best deal, when you can search multiple sites at once? Of course, that’s the concept behind travel search companies like Kayak, Expedia, Skyscanner and Trivago. They take your search query and search for it over multiple sites.
These websites, and many others, are looking into how they can incorporate voice search into these services. This means you’ll be able to use these travel metasearch websites more efficiently than ever.
3. Better Booking Suggestions
As TravelTripper reports, the current OTA experience is based around offering as many choices as possible. This is why a search often returns hundreds of results. However, having such a multitude of options can actually be overwhelming. Many of them aren’t even what you really want.
Voice search offers the potential for a more curated approach, making the search process even more refined and specific. Rather than being presented with hundreds of options, you might receive 10-15 that are suited to your specific needs. This will make travel booking a lot easier and less stressful.
4. Predictive Searches
As predictive search technology develops, voice search systems are starting to anticipate your needs and make smarter suggestions. This makes the travel experience a lot easier, allowing predictive searches to take place over voice. Smart voice activated devices are now even able to differentiate between different voices.
The more these voice-navigated systems learn from past behavior, the better they will become at understanding our needs. Every time you interact with the search, it learns a bit more about you, your interests and habits. Think about it in 5-10 years from now – you may not even have to search for a thing!
5. Voice Activated Hotel Rooms
Another way that voice search will improve your travel experience is with voice activation. Aloft, a Starwood Hotels and Resorts brand, has recently unveiled their very first hotel rooms to incorporate voice command technology. And they are one of many about to jump on this trend.
In these types of hotel rooms, guests can use their voices to control the lighting, temperature, music and much more. These new “smart” rooms are designed to offer more personalization than ever before. Guests with an iTunes account can even ask the voice activated devices in the room to play music from their own personal electronic devices.
Who wouldn’t want to relax in a high-tech hotel room that responds to their every voice command? This will certainly make your travel experience even more personal and enjoyable than ever before.
6. More Local Content in Searches
Many travel-related companies are starting to adapt to voice search. They also know that users are asking questions to their devices that are based on their geographical locations.
When users search on a local level like this, they will likely not be directed to the website of the business – but rather to tools such as TripAdvisor, Google Local, Yelp and Facebook. These websites can be very helpful to your travel planning. They allow you to see reviews from other travelers and know what to expect before you book a room in a hotel or a table at a restaurant.
This means that it will become second nature to ask your smart devices for local recommendations for restaurants, activities and much more. This will also ensure that voice search becomes more widely used.
Technology is changing the way we travel.
These are just a few of the ways that voice search will make the travel experience easier, more personalized and more enjoyable. Need help with booking your travel for less? Contact us today to see how we can help you!
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