7 Ways Event Planners & Travel Agents Can Grow Faster Together

7 Ways Event Planners & Travel Agents Can Grow Faster Together

What can event planners and travel agents learn from each other? How can professionals in these two fields help each other grow and succeed?

When it comes down to it, the role of the travel agent and the event planner is somewhat similar. Both are in the business of arranging something complex for their clients – whether it is a trip or an event – and dealing with all of the little details involved in making it go smoothly.

Let’s look into a few of the ways event planners and travel agents can grow faster together.

If you’re heading to Dubai FAM later this year (or any other industry conference or FAM trip, you’ll have many opportunities to connect and network with MICE professionals from around the world.

But networking is not always as easy as some people make it look. It can be incredibly awkward to enter a room of strangers, break the ice and communicate in a confident and engaging way. Networking can be incredibly intimidating, especially if you don’t have a lot of experience with it.

The good news is, networking is a skill that you can learn and get better at with practice. Here are 10 networking tips to keep in mind before you go on your next FAM trip.

1. Refer Business to Each Other

There are many opportunities for travel agents and event planners to refer business to one another. For example:

  • An event planner is arranging a conference involving many speakers and guests from out of town. They can refer these guests to the travel agent, who can help them to get a great rate on plane or train travel.
  • A corporate travel agent is planning an incentive travel experience for an organization and want to include an event as part of the trip. They can contact the event planner to arrange tickets or help plan the event.

Since these two industries overlap in many ways, there are several opportunities for event planners and travel agents to refer clients to each other. It’s a mutually beneficial arrangement that can help both professionals work smarter and grow their career.

2. Sharing Industry Connections

One of the most valuable assets of an event planner or travel agent is their network. Contacts at hotels where they can get rooms discounted in bulk, airlines that can give them tips on cheap flights and tourism boards that can offer discounted tours and experiences are just some of the connections travel agents have that event planners can use.

These valuable connections help travel agents and event planners to offer more value for their customers. When a travel agent and an event planner team up – this means double the connections and double the advantages.

3. Offering Sage Advice

Every travel agent and event planner is considered an expert in their own field. Why not ask them questions instead of racking your brain trying to come up with the answer (or finding bad information online)? This will help you to deliver a better service experience for your clients, no matter where in the world they are headed. They might even be able to recommend something you hadn’t thought of or provide a different perspective!

4. Learning From One Another

How do you learn how to become a better event planner or travel agent? Learn how to better serve your customers more effectively and achieve better results in your business. To do this, you can take courses, read online resources or just figure things out from good old trial and error – but that can often be the most difficult and time consuming way.

It can be much more valuable to connect with other professionals and learn from them. You can ask them for advice when you get stuck and learn from their mistakes and successes as well as your own. If you work independently as a travel agent or event planner this is even more important – the value of learning from your peers should never be underestimated.

5. Teaming Up

There are a lot of situations where travel agents and event planners would benefit from teaming up with each other. This is often in the form of a partnership that benefits both professionals and allows their clients to save money or time.

For example, a travel agent and event planner could team up to plan an event. The travel agent could take care of the hotel, flights, or private excursions while the event planner handles the more detailed aspects of the event. Everything would be done to a high level of quality because everyone is working in the area that they excel.

6. Staying Up to Date With Technology

Another way that travel agents and event planners can grow faster together is to keep each other updated on the newest technology.

Technology within the travel and MICE industry evolves quickly. There is always a new app or website that offers innovative features and makes it easier for travel agents and event planners to do their job.

When you are connected with other travel agents and event planners, you can let each other know about these great technological advances when you discover them – so that you can enjoy the benefits that they have to offer.

7. Connecting on Social Media

Online presence is huge at the moment. It’s crucial to use social media to build your brand whether you are a travel agent or an event planner. When event planners and travel agents work together, they can grow their social media presence faster than ever.

They can share each other’s posts, give each other testimonials, offer useful and insightful comments and promote each other’s content. This can be a mutually beneficial practice that can help them both grow faster.

Let’s Work Together

These are just a few ways travel agents and event planners can work together to help each other grow faster. If you are a travel agent or event planner and you’d like to team up with us – feel free to contact us any time. We’d love to team up to help you achieve your goals!

Subscribe to our mailing list and get more content like this in your inbox!